The Experience
The Luxury of Performance, From the Best Seat
The true experience of a luxury car is not necessarily lived behind the wheel. From the rear seat of the BMW 7 Series — with its 544 hp electric powertrain, 31-inch Theatre Screen and Executive Lounge seats — or the Mercedes S 580 e with its MBUX system and massage seats, you will discover a new meaning of the word "drive".
Your professional chauffeur takes you on selected routes that highlight each vehicle's qualities: the scenic roads of Lake Como to appreciate the electric silence of the i7, the hairpin bends of the Pre-Alps to feel the precision of the S-Class, the historic roads of Brianza for total immersion in comfort.
This is not a test drive. It is a complete sensory experience: the silent power of electric, the whisper of wind outside the windows, the Lombard landscape gliding by while you savour every second from the most exclusive seat in the car.
